City Council Looks for New Logo

The Johns Creek City Council is once again working to choose a new city logo. During Monday's regular work session Carl Fisher, president of Alpharetta graphics design firm, Inward Solutions, presented the council with 12 logo options, which after much discussion were narrowed down to four.

The desire for a logo change came about when the current logo was perceived as boring and dull. In the spring of last year a logo committee was formed, but no logo decision was ever reached.

"The council was not together on the process," said Councilwoman Bev Miller.

Miller said the previous logo process was not successful because it did not involve the community.

"We did not get a whole lot of community input," Miller said.

That has been the challenge, finding an identity that sums up a municipality sill in its infancy.

"I don't know what Johns Creek is besides a town," said Zach, a local.

When Inward Solutions, designed the recently submitted logos they conducted interviews and surveys with residents and city council members.

"We asked the community what they wanted, what was their identity," said Miller.

Councilwoman Liz Hausmann agreed that city identity was the major problem faced by Inward Solutions.

"It is really difficult to get a long-term identity because we are so new," Hausmann said.

The logos presented Monday night were just a dozen out of 50 created by three artists at the design firm. The logos were mainly blue and green with visions of winding rivers and trees. Inward Solutions also presented city seals to the council members.

The council narrowed the logos down to the top four, two depicting a tree and a river and two with Johns Creek written in what many described as "John Hancock Script".

"I like the lettering," said J.P. Hayes referring to the script lettering. "It looks fun and simple and clean."

The council will finalize their logo decision during their next meeting on Feb 25.

"The decision will be strictly up to the council," said City Manager John Kachmar.

Kachmar said the logo decision is pivotal to many city departments such as the Police Department and City Works. According to Kachmar the city is waiting on the pending logo to order business cards, letter head and graphics for police vehicles.

"There are many things that are dependent on the logo," Kachmar said.

Kachmar said there would be no significant cost to the city for the logo changes.

Let us know what you think. Add your comments below.