New Logo Cost $82k!. The City contracted North Star Destination Strategies in 2013 for $82,000.
The Full Roll Out of implementing will cost an additional $150k.
These costs cover City Hall Interior Signage, Car/Truck Decals, Shirts, & Public Works Signage Phase 1: Park entrance & Overhead Street Signs.
Not included in these calculations is the Public Works Way finder Signage and Gateway Signs. Those costs could easily add up to an additional $100k or more depending on materials, size and such. This would require City Council approval to design and construct.
Source: City of Johns Creek